The Problem

Materials production, consumption, and disposal are responsible for:·

  • 42% of all US Green House Gas (GHG) emissions = Climate Change  (US EPA)
  • Principal cause of deterioration of the global environment  (Earth Summit)
  • Increased energy production, water decline and degradation, and increased solid waste and landfill degradation

Consumers are using what is available

In 1900, 41% of materials used in the U.S. were renewable; by 1995 it was only 6%. At the same time, materials consumption increased by a factor of 18, and it is estimated that in the U.S., an average of almost 5 lbs of waste is generated everyday per person. In the mist of this increasing unsustainable global epidemic, there's been a complete 'green washing' of our society with incremental "green" additions to products sold as innovations that will change the world, but yet companies will not commit to every product becoming sustainable in the source, production, packaging, customer use, and disposal while also accounting for impacts on water, energy, and air resources. This is the "material life cycle" and what is required to understand if a product or material is considered "sustainable" and not just "green". Consumers are using what is available.  Individuals and businesses must stop using so called "green products" or traditional products, and require "sustainable products" made with "materials lifecycle" managed sustainable materials.

Adaptation - EPA Materials Management Report

Where the world is headed


- Materials: more than half of all materials consumed in the U.S. last 100 years were consumed in last 25 years

- Energy: world energy consumption will grow by 56% between 2010 and 2040

- Waste: municipal and solid waste up 42% from between 1970 and 1996; expected to double by 2025


Unprecedented growth between 2000 and 2050

- Population will grow over 50%

- Global economic activity will grow 500%

- Global energy and materials use will grow 300%

Simple Solution

If we want to create a sustainable future, we must require and utilize sustainable materials.

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